AGENCY ANOMALY

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AGENCY ANOMALY ☆

MARKET RESEARCH

AND ANALYSIS

why is MARKET

RESEARCH

necessary today?

Today, market research is a must because the business landscape moves fast, and customers are pickier than ever, for good reason. Everything in their life is now catered to them, the ads they see, who they interact with, who appears at the top of their social media feed, their preferences shape them. With tech changing how people shop—think AI chatbots—companies need to know what sticks and what doesn’t. Competition’s brutal too; new players pop up overnight, and old giants can crumble if they miss a beat.

Research digs into what customers crave, how they behave online versus in-store, and what trends (like sustainability or remote work) might shake things up. It’s not just nice-to-have—it’s survival. Without it, businesses risk betting on outdated hunches while the market races ahead. Data beats gut every time in this game.

Market research is like a compass for businesses—it helps them navigate the wild, unpredictable world of customers, competitors, and trends. It’s all about understanding what people want, how they think, and what’s already out there, so companies can make smarter moves. For example, it can show if a new product idea will flop or fly, or reveal why sales are tanking before it’s too late. It cuts through the guesswork, saving time and money by pointing to what actually works. Plus, it keeps businesses from getting blindsided by shifts—like when everyone suddenly ditch cable for streaming. In short, it’s about staying ahead and not just throwing darts in the dark.

UNDERSTANDING “WHY’S”

Market research helps businesses identify and understand their target customers' demographics, preferences, and behaviors. The unpredicatability of humanity often leads businesses to realize brow-raising new insights, such as new and unpredicted demographics supporting (or bashing) a brand for its ideas. This knowledge allows for more effective marketing strategies tailored to specific segments, as brands can use data to answer their question, ‘Why is his happening?’”

— Dan Abarca, CEO

Competitive analysis

“Market research enables businesses to study their competitors from afar, like they’re a communist nation. Understanding their strengths and weaknesses in comparison to your own. The world always tells the young “don’t compare yourself to them,” but in order to grow, it takes a hard-to-swallow pill of what your brand is missing, that others are hitting. This information can inform future strategies to differentiate and position the business effectively in the market. The goal is to have more analysis on your competitors than they on you, even if you’re ahead of them in size. Competition doesn’t pump the brakes.”

Product Development

“Insights from market research can guide product development, ensuring that new offerings align with customer needs and preferences. This can lead to higher satisfaction and loyalty. Customer reviews are offered by what will be likely only a sliver of your client base, that are often one of two extremes: either they had a very negative experience, or a very positive one regarding your company. These are great as they’re anecdotal examples, but say you were a software company, and instead of relying on reviews, you had data instead of how your product was used by each person that purchased it, and how long they use it for. These analytics often are what dictate the “2nd Version” of a product, as it should adapt to how the majority of their clients use it.”

— Dan Abarca, CEO

RESOURCE ALLOCATION

“The world is expansive, and is rich in materials. Utilizing them as powerful tools is what differentiated humanity from every other animal on Earth. Energy, time, and even attention are all resources that must be assigned efficiently to help businesses see their future potential. Looking at sets of data analytics that don’t provide causation, or correlation, often provide fruitless labor towards your business. Have a clear idea of what you’re looking for, make a hypothesis, and see if your opportunities and areas for investment.”

RISK MITIGATION

“They told us in the book of America that we must take risks as entrepreneurs. No risk no reward right? Yet we should only takes risks when necessary. We mitigate risk by making well-informed decisions backed by analytics and data. When we then ask ourselves why a strategy worked, or didn’t, we ultimately have context as to the direction of the company. Market research provides data that helps businesses make strategic choices, reducing the likelihood of costly mistakes.”

KNOW THE CEO:

DAN ABARCA

AND HIS AI ASSISTANT: “A.U.D.R.E.Y.”

When you hire Agency Anomaly to take care of your business’ social channels, you receive a powerful combination of Dan’s communication education, his multifarious software proficiency, and state-of-the-art technology, all while enhanced by his own AI, “A.U.D.R.E.Y.”

Dan Abarca is a proficient “Digital Renaissance Man,” using his college-graduated Public Relations knowledge to run his own agency. He’s a man who has a keen eye for detail through both his camera work, as well as editing in Adobe Software (Photoshop, Lightroom, Premiere Pro, After Effects, etc.) and other professional tools which differentiate all his postings from other content creators.

A.U.D.R.E.Y. stands for the “Automated User-Dependent Research and Exploration Yield.” She is an amalgamation of other AI’s composed into one, made by Dan Abarca himself. She handles the heavy analysis of data, outreach, and other mundane tasks that bureaucracy loves to delegate in other antiquated agencies.

This is Agency Anomaly, “Digital Done Differently.”

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