AGENCY ANOMALY
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AGENCY ANOMALY ☆
PHOTOGRAPHY
AND VIDEOGRAPHY
content creation
HOW DOES
PHOTOGRAPHY
HELP A BRAND?
Photography plays a huge role in shaping a brand’s identity and connecting with its audience. High-quality, intentional images can communicate a brand’s values, personality, and story in ways that words alone often can’t. For starters, it grabs attention—people are naturally drawn to visuals, and a striking photo can stop someone mid-scroll or make a product stand out on a shelf.
It also builds trust. Professional shots of products, behind-the-scenes glimpses, or real people using what the brand offers can make it feel authentic and relatable. Think about a small coffee shop posting warm, candid photos of their baristas versus a generic stock image—those personal touches create a vibe customers can feel. Consistency in style, like using the same filters or color tones, ties everything together and makes the brand instantly recognizable over time. Even black and white photography is an avenue that emphasizes shadows, emotions, and unique features of a product, place, or person.
Photography can vary from professional FUJIFILM 4K Cameras, to a vintage Polaroid. A luxury brand might use sleek, minimalist shots to scream sophistication, while an outdoor gear company might go for rugged, adventurous landscapes with high contrast to inspire excitement. It’s about setting the mood of the photoshoot with both colors and lighting, so that the result aligns with what the audience desires. Data backs this up too—posts with visuals tend to get significantly more engagement online than text-only posts. It’s not just decoration; it’s a tool to make the brand stick in people’s heads.
HOW DOES
VIDEOGRAPHY
HELP A BRAND?
At the moment, videos are the world’s favorite method of consumption. There’s a video on anything, and it’s all about storytelling—bringing a brand’s personality, values, and message to life in a format that’s dynamic and engaging. People connect with visuals and sound on an emotional level, way more than static images or text alone. A well-crafted video can show off what makes a brand unique, whether it’s the quality of the product, the people behind it, or the vibe it’s going for.
For starters, it grabs attention. In a world where everyone’s scrolling fast, a video—especially one with strong visuals and a hook in the first few seconds—stops people in their tracks. It’s perfect for social media, websites, or ads because it’s more likely to stick in someone’s mind than a wall of words. Plus, it’s versatile: you can go for tutorials, behind-the-scenes looks, customer stories, or slick promos, depending on what the brand needs.
It also builds trust. Seeing real people using a product or hearing a founder talk passionately about their mission makes a brand feel human and relatable. That authenticity can turn casual viewers into loyal customers. And let’s not forget reach—platforms like YouTube, TikTok, or Instagram love pushing video content, so a brand can get in front of more eyes organically or through paid boosts.
On the practical side, it can boost sales too. Videos showing how something works or why it’s worth buying can nudge people over the decision line. Stats back this up—plenty of studies show folks are more likely to buy after watching a product video. It’s like giving them a test drive without leaving their couch.
In short, videography gives a brand a voice, a face, and a way to stand out in a noisy world. It’s not just about looking good—it’s about connecting and converting. How do you think you’d want to use video for a specific brand?
VISUAL STORYTELLING
“Humans have been telling stories ever since we had to control the restless young around a campfire as cavemen. We are captivated, moved, and influenced by the stories we consume, be it novels, movies, podcasts, etc. Having a visual element to a brand’s conveying message helps customers visualize in the digital age. We can’t get 1970’s Sylvester Stallone to be in a Nike ad in 2025, but we can make a clear reference to the iconic scene when Rocky tiredly said “I’ll do it tomorrow…” followed by Apollo Creed telling him “There is no tomorrow!” That’s when Apollo’s words echo in Rocky’s head, as he stares in the mirror at himself and his hard work so far, now pursuing his dream harder than ever. Meshing videos like this offers a compelling way to capture attention and tell a brand's story. A well-crafted advertisement can evoke emotions, create a sense of connection, and leave a lasting impression on viewers. By using photography and videography strategically, brands can create a narrative that resonates with their target audience, building trust and loyalty.”
— Dan Abarca, CEO
VISUAL CONSISTENCY
“Consistency is key to building a strong brand identity. Photography helps establish a cohesive visual language across all brand touchpoints, from websites and social media to marketing materials and packaging. By using a consistent style and aesthetic, brands can reinforce their message and create a recognizable brand personality. Imagine a brand appealling to millenials as a Y2K brand, so they only record their photoshoots on 2006 SONY camcorders as a vintage aesthetic. It’s consistent with the time, and visuals of the brand.”
ENHANCED APPEAL
“For businesses selling products, high-quality photography is essential. Respectfully, even the newest iPhone with its newest camera cannot compete to professional cameras. Product photography showcases the features and benefits of products, making them more desirable to potential customers. Well-lit and detailed images can highlight the texture, color, and design of products, enticing viewers to learn more and make a purchase. The editing process allows us to apply an endless possibility of emotion through colors to the campaign.”
HUMANIZE the brand
“Photos and video can help humanize a brand by showcasing the people behind it. Images of employees, customers, and the brand's workspace create a sense of authenticity and connection. By sharing glimpses into the brand's culture and values, photography can build trust and foster a sense of community. People often see themselves in others, and their ambition will be galvanized when they see the human behind the business. Ensure a professional portrait is shown somewhere on your business, you never know who you’ll inspire.”
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