AGENCY ANOMALY
☆
AGENCY ANOMALY ☆
public
relations
WHY PUBLIC
RELATIONS?
Public Relations (PR) is crucial for businesses today because it shapes how people perceive a company, builds trust, and helps manage its reputation in a fast-moving, hyper-connected world. With customers, investors, and employees all paying close attention to what a business stands for, PR acts as a bridge to communicate values, tell compelling stories, and address concerns before they spiral out of control. In an era where social media can amplify a single misstep into a full-blown crisis overnight, having a solid PR strategy means a business can respond quickly, stay ahead of narratives, and maintain credibility.
This is where Dan’s expertise truly shines. Mr. Abarca graduated Class of ‘22 from the #1 Communications School in America at the time, the S.I. Newhouse School of Public Communications at Syracuse University with a Major in PR. Through rigorous case examples, studying, and in-field experience, Dan has a concrete foundation in the field after learning the practice for over seven years now.
Good PR can boost brand visibility, attract new customers, and even make a company more appealing to top talent—all without the hard sell of traditional advertising. Studies show people trust earned media (like news coverage or influencer mentions) way more than paid ads—about 70% of consumers say they’re influenced by articles or reviews over commercials. Plus, in competitive markets, standing out often comes down to relationships and perception, not just products or price.
On the flip side, ignoring PR can leave a business vulnerable. A lack of proactive communication can let competitors or critics define the story instead. Today’s audiences expect transparency and authenticity, and PR helps deliver that, whether it’s through highlighting a company’s sustainability efforts or smoothing over a PR hiccup. Basically, it’s not just about looking good—it’s about staying relevant and resilient.
BRAND AWARENESS
“PR helps to increase visibility and awareness of a brand. By effectively communicating with the media and the public, businesses can ensure that their brand is recognized and remembered.”
CREDIBILITY AND TRUST
Strong PR strategies enhance a company's credibility. When a business is featured positively in the media, it builds trust with customers and stakeholders, which is essential for long-term success.
CRISIS MANAGEMENT
In times of crisis, effective PR can help manage the situation by controlling the narrative and mitigating damage to the brand's reputation. This proactive approach can prevent negative publicity from spiraling out of control.
THE PUBLIC OPINION
PR allows businesses to shape public perception and opinion. By studying psychology, we can sway the viewpoints of how a public percieves a person or business, by highlighting the parts that will resonate with them. Companies can influence how they are viewed in the marketplace through consistent messaging, and a strong campaign.
STAKEHOLDERS AND
MEDIA RELATIONS
PR fosters communication and support from various stakeholders, including customers, employees, investors, and the community. This engagement can lead to stronger relationships and loyalty. Building strong relationships with agencies, journalists, and publishers can result in more favorable coverage and opportunities for the business to share its story.
KNOW THE CEO:
DAN ABARCA
AND HIS AI ASSISTANT: “A.U.D.R.E.Y.”
When you hire Agency Anomaly to take care of your business’ social channels, you receive a powerful combination of Dan’s communication education, his multifarious software proficiency, and state-of-the-art technology, all while enhanced by his own AI, “A.U.D.R.E.Y.”
Dan Abarca is a proficient “Digital Renaissance Man,” using his college-graduated Public Relations knowledge to run his own agency. He’s a man who has a keen eye for detail through both his camera work, as well as editing in Adobe Software (Photoshop, Lightroom, Premiere Pro, After Effects, etc.) and other professional tools which differentiate all his postings from other content creators.
A.U.D.R.E.Y. stands for the “Automated User-Dependent Research and Exploration Yield.” She is an amalgamation of other AI’s composed into one, made by Dan Abarca himself. She handles the heavy analysis of data, outreach, and other mundane tasks that bureaucracy loves to delegate in other antiquated agencies.
This is Agency Anomaly, “Digital Done Differently.”
SEE HOW ELSE AGENCY ANOMALY
WILL REVITALIZE YOUR ENTIRE BRAND